Lena Rose Beauty is Chicago’s first green, non-toxic, holistic spa and shop. We take a holistic approach to just about everything we do. We also love to take care of people.
We desire to see a world where slow, clean, and sustainable beauty IS the standard of beauty—that all beauty companies will use only good ingredients and packaging to better the health of humans and our planet home.
Our house line is handmade in small batches with the purest-sourced ingredients from local farmers. We hand select each and every product on our shelves to ensure all are safe, effective and cruelty-free. Our mission is to build a better beauty industry so that future generations never have to question the beauty products they use. We proudly use products you can find on our shelves in our services so you can experience a beauty ritual to take home and Reconnect to Yourself(care).
After working as a certified nail technician for four years, founder Jenny Duranski became ill from working with the toxic products. She began to research all-natural, organic and vegan alternatives, plus determine which ingredients were harmful. In 2013, her research led to founding Noktivo, Chicago’s first and only non-toxic nail salon.
Featured in The New York Times, Self Magazine, Entrepreneur, Brides, Crain’s Chicago Business and having spoken at MommyCon regarding “How to shop for natural products for the family,” Jenny has gained vast credibility in the green beauty industry.
A business member and supporter of the Campaign for Safe Cosmetics, Jenny traveled to Washington D.C. with the organization to lobby in 2016. She shared her personal story with legislators as a professional in the field and discussed why laws need to be written regarding the products beauty industry professionals work with every day.
In April 2017, Jenny founded her second beauty brainchild, Lena Rose, named after her daughter. It is the first green beauty boutique and green spa in Chicago, focusing on vegan, non-toxic, “farm-to-facial” services and products that are 100% safe for your body.
In 2020, Jenny launched the Lena Rose House Line of handmade beauty products made from all-natural ingredients crafted in the Lena Rose HQ Lab.
Jenny is a confessed serial entrepreneur, recovering perfectionist who enjoys gardening, building things and serving her local community. She is a proud board member of Local First Chicago, an organization that promotes independent business.