Lena Rose Beauty
Holistic Spa + Salon
We desire to see a world where slow, clean, and sustainable beauty IS the standard of beauty—that all beauty companies will use only good ingredients and packaging to better the health of humans and our planet home.
Our Founder Story
After working as a certified nail technician for four years, founder Jenny Duranski became ill from working with the toxic products. She began to research all-natural, organic and vegan alternatives, plus determine which ingredients were harmful. In 2013, her research led to founding Noktivo, Chicago’s first and only non-toxic nail salon.
In December 2016, Jenny founded her second beauty brainchild, Lena Rose, named after her daughter. It is the first green beauty boutique and green spa in Chicago, focusing on vegan, non-toxic, “farm-to-facial” services and products that are 100% safe for your body.
Jenny is a confessed serial entrepreneur, recovering perfectionist who enjoys gardening, building things and serving her local community. She is a proud board member of Local First Chicago, an organization that promotes independent business.
A business member and supporter of the Campaign for Safe Cosmetics, Jenny traveled to Washington D.C. with the organization to lobby in 2016. She shared her personal story with legislators as a professional in the field and discussed why laws need to be written regarding the products beauty industry professionals work with every day.
Lena Rose House Line of Products
In 2020, Jenny launched the Lena Rose House Line of handmade beauty products made from all-natural ingredients crafted in the Lena Rose HQ Lab.
Our house line is handmade in small batches with the purest-sourced ingredients from local farmers. We hand select each and every product on our shelves to ensure all are safe, effective and cruelty-free. Our mission is to build a better beauty industry so that future generations never have to question the beauty products they use. We proudly use products you can find on our shelves in our services so you can experience a beauty ritual to take home and Reconnect to Yourself(care).