We are Lena Rose Beauty, your team of green beauty gurus.
We're Chicago’s first and only green, non-toxic, organic spa and shop. Our house products are handmade in small batches with the purest-sourced ingredients. We also carry a wide range of products that undergo rigorous vetting before being welcomed to our shelves. We encourage you to browse around and discover the love, care, and intention within each product and service we provide.
After working as a certified nail technician for four years, founder Jenny Duranski became ill from working with the toxic products. She began to research all-natural, organic and vegan alternatives, plus determine which ingredients were harmful. In 2013, her research led to founding Noktivo, Chicago’s first and only non-toxic nail salon.
Featured in The New York Times, Self Magazine, Entrepreneur, Brides, Crain’s Chicago Business and having spoken at MommyCon regarding “How to shop for natural products for the family,” Jenny has gained vast credibility in the green beauty industry.
A business member and supporter of the Campaign for Safe Cosmetics, Jenny traveled to Washington D.C. with the organization to lobby in 2016. She shared her personal story with legislators as a professional in the field and discussed why laws need to be written regarding the products beauty industry professionals work with every day.
In April 2017, Jenny founded her second beauty brainchild, Lena Rose, named after her daughter. It is the first green beauty boutique and green spa in Chicago, focusing on vegan, non-toxic, “farm-to-facial” services and products that are 100% safe for your body.
Jenny is a confessed serial entrepreneur, recovering perfectionist who enjoys gardening, building things and serving her local community. She is a proud board member of Local First Chicago, an organization that promotes independent business.