Clean vs Green Beauty
What is the difference?
Many people use “clean” and “green” beauty interchangeably, but they’re not the same. Understanding the difference matters. Knowing what each stands for helps you choose products that truly align with your values and the kind of beauty you want to support.
Clean Beauty
Clean Beauty is Intentional Beauty
Clean beauty means choosing products that are free from toxic ingredients, harmful chemicals, and unnecessary additives. At Lena Rose, clean beauty is about transparency, safety, and integrity. You’ll never find synthetic fragrances, parabens, formaldehyde, or other known irritants in our skincare, makeup, or spa products. Clean beauty is about asking:
Is this safe for my skin? Is this safe for my health?
But for us, that’s just the starting point.
Green Beauty
Green Beauty is Clean...but goes even deeper
Green beauty takes the clean beauty philosophy and extends it to the environmental impact of our routines. It’s about sustainability, plant-based formulas, ethical sourcing, and low-waste practices.
Where clean beauty asks: Is this safe for me?
Green beauty adds: Is this safe for the planet, too?
At Lena Rose, we believe beauty should never come at the cost of people or the planet.
Focus: Health & Safety
Ingredients: Non-toxic & synthetic free
Mission: Avoid harmful substances
Packaging: May be conventional
Formula Ethics: Transparent Labeling
Lena Rose was founded on the belief that what you put on your skin should support your health and the earth’s well-being. That’s why we:
- Partner with local farms and herbalists for fresh, organic botanicals
- Use whole plant ingredients and minimal processing to preserve nutrients
- Choose products that are cruelty-free, ethically sourced, and made in small batches
- Minimize waste through refillable options, compostable materials, and plastic-free alternatives
- Work with brands who hold certifications in sustainability, fair trade, and clean formulation
Focus: Sustainability & Environmental Care
Ingredients: Plant-based, biodegradable, organic
Mission: Protect planet from beauty waste
Packaging: Reusable, recyclable, refillable
Formula Ethics: Cruelty free & local/fair-trade sourced
Every year, the beauty industry creates over 120 billion units of packaging waste. Most of it isn’t recyclable.
Water use, plastic, and synthetic chemicals have a long-lasting impact on our ecosystems.
Green beauty isn’t just a trend—it’s a response. A movement toward regenerative, ethical, and responsible beauty.
We're here to redefine beauty
How We Implement This
Our Products: We stock only clean beauty brands with ingredient transparency, sustainability practices and ethical values
Our Spa Treatments: We use green-certified brands like Laurel and Blissoma, made with whole plants and eco-conscious methods
Our Studio: Refillable retail options, plastic free tools, and compostable towels/sheets
Our Education: Help clients understand what is in their skincare and how it impacts their health + the planet
Our Packaging: Minimal, recyclable, reusable or compostable whenever possible
