Lena Rose Beauty is committed to justice, equity, diversity and inclusion in how we employ, how we serve, and how we show up in our communities.
Jenny has worked since her first day as a licensed nail technician in 2003 to reduce chemical exposure in nail salons, for the clients in the chair and the technicians beside them. Our industry has long asked its workers, many of them women of color, to accept low pay and daily chemical exposure as the cost of the job. We don't.
Every Rose is hired and advanced on skill and character, employed as a W-2 team member on a living wage that does not depend on gratuities, and provided the same benefits, breaks and safe working conditions regardless of who they are. Every client receives services and products that are safe for every body. We prioritize women-owned, BIPOC-owned and local suppliers, and we advocate publicly for the health and rights of salon workers, including our support for Illinois Public Act 104-0545.
Inclusion is part of the daily work: we never assume anyone's gender and use the pronouns people share, Black and Brown models lead our marketing, we have signed the 15 Percent Pledge (with the same ingredient vetting for every brand), and the team has trained with Hair Has No Gender on inclusive salon care.
This commitment is reviewed annually, and we will report on our progress and on where we have fallen short. Jenny Duranski, owner, is accountable for it. It works alongside, and never replaces, our Equal Opportunity and Harassment policies.
Adopted 29 September 2026 · Reviewed annually.