Wholesale
Carry the Lena Rose House Line
Body butters, scrubs, bath soaks and oils, made by hand in small batches in Chicago by our founder, Jenny Duranski. What started in our treatment rooms became the products our clients take home and come back for. Woman-owned, never sold on Amazon, and made for shops that care what goes on their customers' skin.
Why shops carry it
Handmade in Chicago
Every batch is made by hand, in small runs, by the woman who founded Lena Rose. Botanicals come from Midwest growers and our own micro farm wherever we can, with organic ingredients wherever we can source them.
Never sold on Amazon
Your customers won't find us cheaper online. The House Line is sold in our two spas, on our own website, and in the shops we choose to partner with.
Proven best sellers
Nourishing Nail Oil is our number one seller, followed by the Mylk & Honey Hand + Foot Scrub, Hibiscus + Orange Body Scrub and Lavender Chai Body Butter. Start your shelf there.
Support that shows up
We'll train your team on every product: how it's made, what's in it and how to talk about it. In person for Chicagoland shops, by Zoom everywhere else. Plus merchandising ideas, events and social shout-outs.
Holiday 2026 · our tenth anniversary season
The Holiday Order Bonus
Place a wholesale order over $500 by November 1, 2026 and we'll pack these in, free:
A tester of every product you order 3 or more of, so your customers can open, smell and try before they buy.
10 samples to share with your team or give away to your customers.
Why November 1? Every batch is made by hand, in small runs. Ordering by then gives us time to make yours and get it on your shelves before holiday shoppers arrive.
Wholesale terms
Pricing
Wholesale is keystone: 50% of suggested retail. Suggested retail runs $12 to $38 per item.
Opening order
Your first order starts at $150.
How to order
Use the order button at the top of this page. Questions first? Use the form below or email jenny@lenarosebeauty.com.
Consignment for Chicagoland shops
Local shops can carry the House Line on consignment. Tell us about your shop in the form below and we'll set it up with you directly.
What's in the line
Body butters: Lavender Chai, Cocoa Glow, Blossom.
Scrubs: Mylk & Honey Hand and Foot Scrub, Hibiscus + Orange Body Scrub, Hibiscus + Orange Lip Scrub.
Oils: Nourishing Nail Oil, Essential Body Oil, Balsam Fir & Grapefruit Body Oil, Sparkling Rose Lemonade Body Oil, Flower Crown Hair Oil.
Bath soaks: Coconut Mylk + Roses, Detox + Restore.
Mist: Apothic Rose Aura Mist.
Ingredients and packaging
Every formula passes our five-step ingredient vetting, so the line is non-toxic by design, with a full ingredient list on every label. We pack in glass jars and compostable pouches and keep plastic to a minimum. Our jar lids and oil pumps are the honest exceptions we're still working on.
Our story
Jenny opened Lena Rose on December 4, 2016, as Chicago's first green beauty boutique and spa, after years as a licensed nail technician. The House Line grew out of her treatment rooms. This December we turn ten. We've been featured by ABC7's Windy City Live, Chicago Magazine, Beauty Independent, Glossy and PureWow, and on the cover of Skin Inc. in April 2020.
Questions, consignment or samples
Tell us a little about your shop and what you're looking for. It comes straight to Jenny.
We'd love to grow together.
Beautifully,
Jenny & the Roses at Lena Rose Beauty