1. Every environmental or health claim is precise, verifiable and backed by evidence before it goes out. No evidence, no claim.
2. We are honest about our negative impacts as well as our positive ones. We compost, and we still use some plastic.
3. Numbers we publish are measured, never estimated and presented as fact.
4. No fear-based messaging. We educate and empower.
5. We handle sensitive channels ethically: no manipulating before/after images, no health promises, and care with content about or for young people.
6. We correct mistakes publicly and quickly.

Adopted 29 September 2026 · Reviewed annually.

All of our commitments